Sunday, 1 July 2012

PITCH AN IDEA THAT CAPTURES A PUBLISHER


SCBWI's roving reporter, Alison Peters was a willing 'guinea-pig' at the pitching session. She also tells us what it was like...
PITCH AN IDEA THAT CAPTURES A PUBLISHER
Panel:
Lisa Berryman- Publisher, Harper Collins
Brian Cook-Literary Agent, www.theauthorsagent.com.au
Jill Corcoran-Literary Agent, Herman Agency Zoe Walton- Publisher, Random House


Some of the session's highlights


This session was a fantastic insight into the mind of a publisher or agent- what exactly they might be thinking while you are pitching your story.

A handful of us lucky ones had our names picked at random from those submitted and we gave it our all - in return the panel gave us the guff, straight - what worked, what didn’t.

It was an amazing learning opportunity and if you ever have the chance to submit something to a session like this at a conference I recommend you ignore your fear of public humiliation, bite the bullet, and take this as the solid gold opportunity it is. Yes, the truth can hurt, but not knowing how to get your work into the hands of publishers hurts a LOT more, for a LOT longer. Suck it up and trust yourself, and them.

This panel in particular respected us enough to be completely honest (eg That wasn’t a pitch, in fact, I don’t know what that was) - Mental not to self: Strangle that BFF who told you 'You ABSOLUTELY HAVE to do it in the first person from the protagonists perspective'. ) So a bit like skydiving in the dark but so very worthwhile. And safer.

Their responses made it perfectly clear what they need in a pitch- they want it to cut to the heart of what the story is about. (Jill Corcoran said, ‘If the you can’t sum up what it’s about in three sentences then you don’t know what it’s about.’)

They also want to know:
1.    - the genre
2.    - the target age
3.   -  the main character
4.    - the main theme/s.

Many US agents write blog posts on pitching and Jill recommends doing your research on comparable books (referred to as comp books) to get your pitch as spot-on as possible. Jill has blogged on how to research comp books at:

Jill’s blog is a goldmine - check it out and follow Jill’s links to other agent and publisher blogs on almost any subject you need to know more about.

BOOK LAUNCH: Pamela Rushby’s THE HORSES DIDN’T COME HOME


Pamela Rushby’s THE HORSES DIDN’T COME HOME launched by Susanne Gervay with publisher Lisa Berryman

Publisher Lisa Berryman introduced and thanked Susanne Gervay. 
Susanne spoke about Pam’s wonderful new book and then read a segment for us.
Pam Rushby
This book is beautifully written and shines a light on an important slice of our history.Here is a quote from the Harper Collins site -

‘The last great cavalry charge in history took place in Beersheba in the Sinai Desert in 1917. It was Australian soldiers and horses that took part in, and won this amazing, unexpected, unorthodox victory.
The men proudly claimed it was their great-hearted horses that won the day.
But in the end, the horses didn’t come home…’ 
Well done, Pam. You are an inspiration!


SCBWI Roving reporter - Wendy Fitzgerald

Book Launch - Belinda Murrell's The Forgotten Pearl


SCBWI's roving reporter, Lynda Calder reports on the booklaunch...
Belinda Murrell's The Forgotten Pearl
With Publisher Zoe Walton
In the lovely gardens of the NSW's Writers' Centre, Zoe Walton launches Belinda's new book.
Zoe Walton introduced Belinda Murrell and declared this book launch as a celebration of, not only The Forgotten Pearl, but Belinda herself.

Since this weekend is all about the collaboration between authors and publishers, Zoe wanted us to all know that Belinda is an author who is a dream to work with. She organises all her own school visits and book launches. There is a team of mothers that help her by cooking cupcakes for the events. Belinda also:
·         Has her own website
·         Is active in the Children's Book Council
·         Gives fantastic talks for kids: Belinda was video conferencing to three different schools, all at once, and they were watching her on a screen for an hour. Belinda was using an interactive white board and those children never fidgeted. They were all engaged, involved and entertained for the entire time.
It is important to remember that publishers and authors have the same goal: to get as many books as possible into the hands of young readers.

The Forgotten Pearl is a vital piece in Australian history as it takes place during the bombing of Darwin. It is filled with the resilience of Australians, their determination and generosity of spirit.

Belinda Murrell took to the microphone and was not only excited about the launch of The Forgotten Pearl but also the relaunch, in new jackets, of her Sun Sword Trilogy with covers by the same designer who worked on John Flanagan's Ranger's Apprentice Series.

The Forgotten Pearl is about 14 year old Poppy; a mischievous, fun-loving girl living in Darwin in the 1940's when Darwin was nothing more than an outpost and became a war zone. Her brother becomes a POW in Singapore and her family is evacuated to Sydney but the danger follows them there.

Belinda then read a section from The Forgotten Pearl: Soldiers march into her Darwin school with bayonets and rifles at the ready, round up all the Japanese children aged 5-12 years and take them away to become POWs. She knows one of the soldiers and one of the Japanese girls is Shinju, her friend, who was born in Darwin.

What do publishers say? Picture Books


 SCBWI's Roving Reporter, Wendy Fitzgerald reports on some of the highlights:

What do publishers say? Picture Books
Saturday - NSW Writers' Centre

Three Australian leading picture book publishers- Jeanmarie Morrosin (Random House), Tegan Morrison (ABC Books) and Karen Tayleur (Five Mile Press) an Sue Whiting (Walker Books) let us know what they are looking to publish.
 
Chaired by Frane Lessac
Tegan Morrison
  • Publishing around 30 picture books this year, but that includes
  • About 10-12 new books
  • Waiting time varies- ABC books and Harper Collins- team decision
  • Can be 4-6 weeks but can be longer
  • Not really accepting unsolicitored
  • Every book published gets a press release and copies sent out for review
  • Marketing- use all contacts- ties in with events….
  • Print run- 4,000 minimum varies
  • Korea seems to like our picture books and now China and US
  • The more promotion authors can do, the better- get out there and talk about it
  • It’s ok to take on multiple projects with different publishers
  • Gap in list? Anzac Day  Universal theme or topic, like Rudie Nudie.
Jeanmarie Morrison
  • Random House are accepting submissions
  • They are looking at more picture books- about 9-12 new books a year
  • Tough market – 3-4000  print run
  • Starting to sell more PB overseas
  • Aust picture books don’t sell well overseas
  • Authors need to get out and own your books
  • Gaps- best selling picture books.

 Karen Tayleur
  • Five Mile Press- 348 titles last year- children’s – ½ licencing Barby etc and board books
  • 15 picture books a year.
  • Be persistant and network and go to conferences etc
  • Good reviews are important.
  • Even bad reviews are publicity
  • 4,000 print run average
  • About 1/3 books sold overseas
  • Social media is a good place to spread the word- especially for introverts
  • Universal themes- seasons – friendship- humour
  • 0-8 year old age-
  • novelty books ( flap books)
  • Pre school
   Where do you go to get illustrator?
Style file- not friendly to use
Idea to make a website to go with the Illustrators showcase- Sarah Davis
UK sites
Illustrators Australia
Agencies
Other books
Important to find the right match- Author and illustrator

Should authors have a website?
More important for illustrators
The story is the most important thing.


What about author illustrators?
Must be a brilliant author and a brilliant illustrator
How are novelty books presented?
Looking for overseas sale… novelty makes it different.
They do that.
Can an author send in more than one idea at a time?
Are you saying choose out of 3…. ?
Maybe better to send in one at a time.
Text
There is a trend for less text… but depends on the story
Be open to cutting words when the pictures tell the story.
Leave room for the illustrator to bring their own vision
It’s like a marriage
Enhanced E Books
Diary of a wombat is getting an ap, but apps are expensive..
App are for marketing
Fixed format E Books are happening

Inside the education book market.. Panel: Meredith Costain, Sheryl Gwyther, Lesley Vamos, Maria Gill

SCBWI blogger & roving reporter: Wendy Fitzgerald
What do you need to know to enter the world of educational publishing?

Successful creators discuss their books and how they work with educational publishers. Some of the points they made:

Dianne Wolfer, Maria Gill, Sheryl Gwyther, Lesley Ramos, Meredith Costain
 Meredith Costain- Very versatile. Editor of explore and comet.
  • Started writing for Victorian Ed Dept magazines
  • Fiction and non fiction articles
  • Emergent readers – must have beginning, middle, end and a problem
  • Photos can help
  • Values education- popular
  • Manga style is a new way
  • Once you start to meet a few editors- you can get some commissioned work

 Maria Gill - Mostly educational writer. Primary teacher.
  • Started off with trade books
  • Was a teacher- started writing teaching notes etc
  • Reader’s theatre scripts-
  • Advises to keep in touch and join writer’s centre etc.
  • Keep your eyes open and look for opportunities
  • Sometimes send an email to publishing houses and let them know you’re available- then make sure you get things in on time.
  • 2 different types of writing -Project based writing – publisher gives out topics and Pitch your own ideas
Sheryl Gwyther - Author / Assistant Regional Advisor SCBWI Qld
  • Writes junior fiction
  • Started writing non fiction articles and chapter books for younger children.
  • Wrote for magazines- Pearson Education (not around now)
  • Meredith Costain was her editor
  • Loved doing research on fossils and flesh eating beetles.
  • Come up with an idea that’s different with photos
  • NSW School Magazine is a great pubisher - please support it.
  • A lot of authors have started off with them.
  • Worked for Blake Education and Pearson Education on their chapter book series
Lesley Vamos - Illustrator / Did gorgeous logo for conference.
  • Recently started working for The School Magazine
  • She loves illustrating all the different stories
Chaired Dianne Wolfer

What is the difference between educational and trade?
Trade- books that go into the market place
Educational- targeted to the curriculum- sold into schools
Happy audience
Royalties or Flat fee?
Generally flat fee wipes out the PLR and ELR
Always ask about contract.

Educational-
Very market driven
Very detailed illustration briefing

Tips for emerging authors
  • Do research, write letters, send portfolio, show that you can tell stories
  • Make friends, make connections, talk to people
  • It doesn’t happen over night.
  • Tell people what you do
  • Business card
  • Follow the publisher’s instructions perfectly
  • Don’t be precious… things will get changed.
  • If you have a good idea…. Write it in different styles and send off to trade and education.
  • Get a list of educational publishers – Google them
  • Agents are usually more interested in trade
  • PIO and Buzzwords are good emails newsletters to subscribe to. 

What is the World Publishing? Key note address: Jill Corcoran, US Literary Agent


SCBWI's Roving Reporter, Lynda Calder reports on the Q&A session after Jill Corcoran's Key Note speech....

At the NSW Wrters' Centre
Saturday 30th June 2012

Welcome from:
Chair of the Board of NSW Writer's Centre
Susanne Gervay OAM


What is the World Publishing? Key note address: Jill Corcoran, US Literary Agent

Jill Corcoran is a USA Literary agent, author and poet with Herman Agency New York representing Picture Books, Chapter Book, Middle Grade and Young Adult authors. The Herman Agency also represents illustrators. She has an English degree from Stanford University and an MBA in Finance and Marketing from The University of Chicago and also has her own marketing company working on projects for Leo Burnett Advertising, Mattel, LA Gear. www.HermanAgencyInc.com

Susanne Gervay, Conference and Festival Convenor introduced Jill Corcoran to the historic NS Writers Centre – www.nswwc.org.au.

The Centre was full to overflowing with authors, illustrators and publishers as Jill shed light of the dynamic USA and world market for her relevant and entertaining talk.

See Jill’s blog for insights into publishing.

Q&A ....

How is Sci-fi faring these days?
Kind of comes out of dystopia. They are looking for it, if it is different. If you have the right one, it could be fantastic. Urban fantasy is good.

How hard to publish a book in USA set in Australia?
There is a book set in France that has done well in the USA. Some editors are looking for books set elsewhere so they can learn about other places.

What about the UK?
Brazil and Germany are booming. Not so much Greece.
Tough year in the UK with many staff changes. New publishers and people are looking to buy so things are looking settled, now. Domestic authors are preferred but Middle Grade projects sought after. YA looking for original. Books that are too American being turned down. UK publishers want to see Australian books 1 year before Australian publishers so they can get it here in according to the 14 day law. Australian and NZ sales tend to outstrip UK sales. USA and Australia have more in common than Australia and the UK.

USA Agents accept Australian submissions?
Yes, they do. It doesn’t matter.

Australian Illustrators?
Jill was blown away by the Australian Illustrators and she is sure many will get contracts.

Any interesting Historical fiction in YA?
Hooks - something that hooks into curriculum will do well. Mention all the hooks in query letters. It should still read as a great novel but then be filled with historical knowledge (not teaching it, though).

Australian Writers sending work to USA - contact with Australian publishers?
The world is smaller now, so Jill can contact anyone. But first she will go to USA publishers and the copyright issues in Australia have highlighted she needs to have contacts here simultaneously. Jill works though Rights Managers. It's not an issue that Australian's can tour in the USA but most aren't getting paid tours.

Enhance e-books and trans-media (multi-platform e.g. "39 Clues") books?
The rights for these are generally pulled out. Publishers aren't doing a lot with them, now, because they are not sure how to market them. Keep as many rights as you can but if someone wants to make an App, sell it and take it to your publisher. Everyone is looking at "sell through" and "discoverability" - the big words at the moment.

She wishes more writers had a business focus as well, rather than just selling their art.

What do Publishers say: Children and Young Adult

SCBWI's Roving Reporter, Nathan Luff checks out the publishers' session and passes on some of the highlights...


What do Publishers say: Children and Young Adult
With Lisa Berryman (HarperCollins), Jill Corcoron (Herman Agency), Sarah Foster (Walker Books) and Zoe Walton (Random House). Chaired by Wendy Blaxland.
 There were some great questions for these guys. Check out some of the responses below:
  
What makes a submission stand out?
Freshness of idea. Quality of writing (inc voice and characterisation. Make a good first impression. Don't ever put your manuscript in the body of an email. Understanding of genre, market. Be informed. If feedback is given, when resubmitting the publisher wants to see that the feedback has been taken onboard. Also don't give publisher instructions on how to market the book.  Jill always googles and researches the people she is thinking of signing – be professional when saying things anywhere (ie don't go attacking people online if you get rejected)
 
What is important to you with you working relationship with authors and illustrators?
Don't be difficult. The author/illustrator needs to take their commitment seriously and professional. No one wants a lazy author. Making a book is a team effort. Loyalty is important – you should always show your next book to the same publisher if they have put in effort to grow you. Discretion is important as well – don't dis on people and share secrets about publishers.
Zoe Walton and Jill Corcoran
Openness of communication – publishers want to have a long term relationship. Willingness to ask questions. Be honest. Respect each other. Talk everything through. Authors need to be able to work with an editor – they need to be collaborative.
 
What are the current trends?
a bit of a classic feel ...
a bit of nostalgia (Alice-Miranda, Nanny Piggins)
Fairy-tale retellings still hot
A lot of publishers are creating series in-house and then finding the authors.
People are looking for the classic middle grade fiction title.

Branding is how it is done  – making covers look similar and creating a brand of an author.

Sarah at Walker admitted she doesn't care about trends. Besides you can't write to a trend because by the time it is published the trend will be over.
 
How is digital publishing affecting children's books?
Most publishers now have straight to digital. Advances are going down. It is harder to find your book.
Opening up opportunities for reprinting – going into backlists. Plus it is great for self-published authors
Children's books in Australia are 1% of the ebook market at the moment. It is an expensive process. In Australia schools you cannot at the moment buy class sets. Things will change. Young Adult sells better in digital form.
There are piracy issues – everyone is working hard but it is very difficult, hence why things are moving so slowly.
 
Overall from this session there was a general optimism about the future of children's books.