What Makes a Best Seller?
Panel: Katrina Germein, Meredith Costain,
Deborah Abela, Chris Kunz. Chair – Deborah Abela
 |
| Katrina Germein, Meredith Costain, Deborah Abela, Chris Abela, Chris Kunz |
Katrina: Pic books generally not best
sellers. 10,000?? for a best-selling pic book?
Topical subject in schools. Awards. Celebrity. A hook.
Meaningful interaction. Fun. Great ending. Picture book series, eg Diary of a
Wombat.
Meredith: Humour,
applies to all genres. YA age has expanded to 10 – 20s. Books with one word
titles!! Stories that linger, great characters with flaws and care about-able,
distinctive voice, from the heart.
Chris: Humour. In
3 or more countries with major publisher. An inexact science. Difficulty for
editors of convincing Sales and Marketing about taking on a book – don’t show
too much love for it!
Q & As: The
difficulty of maintaining a presence post-publication.
Where are the dollars
spent? Some best sellers are slow burners. Commissioning and writing a package
for TV. Social media for teens is huge.
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